Société de transport de l'Outaouais (STO)
|Business Analyst — Marketing & Business Performance
Gatineau, QC, Canada
Summary
Leads end-to-end analytics for customer experience and fare revenue, delivering strategic recommendations to management and the Board of Directors for a public transit organization.
Highlights
Led end-to-end analytics for customer experience and fare revenue, delivering strategic recommendations to management and the Board of Directors.
Optimized telephony dashboard and defined business rules for two new dashboards (comments, customer satisfaction) via an OLAP cube, co-designing the customer-journey dashboard and its priority KPIs.
Directed the migration of reporting from Tableau to Power BI, integrating Google Analytics 4 via BigQuery for enhanced data capabilities.
Designed and managed InputKit voice-of-customer surveys (continuous and ad-hoc), analyzing revenue/cost of two partnerships (CCN, REDBLACKS) exceeding $50K+ in value.